There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn Wholesale Marquise Brown Jersey , rice and wheat for a few minutes observing marketing in action.
If you look closely, you will see solid marketing, the result of leading experts. Just visiting your local grocery store聮s cereal aisle is like attending master聮s level seminar in marketing.
You聮re probably thinking that all the sugar has made us crazy but I assure you - we聮re not.
Here聮s why the cereal aisle in your local grocery store influences how your potential customers choose your business over your competitors?or why they don聮t!
Take yourself back in time to a day where you were riding in the back of a shopping cart. You聮re crouched down Cheap Tim Williams Jersey , hanging out over the side, grabbing at a world of marvelous packages, boxes and bags as they move by you just out of reach.
You聮re mom is wisely pushing the cart just far enough away from the shelves to keep your grubby-little-paws from reaching their contents.
Finally you can sense it. You are getting so close to the Holy Land!
THE CEREAL AISLE IS NEXT!!
This is what you聮ve been waiting for. This makes the trip all worth it. This is your reason for living. This is what you know you were put here to do. You get to pick the cereal for the week.
By now you are a master at this. You聮ve done it so many times. You know what you聮re going to pick. You just need to be let loose.
So what makes the choice so obvious?
You haven聮t tasted all the cereals on the shelf. In fact Cheap Chris Wormley Jersey , you haven聮t tasted even a small fraction of them, some you haven聮t even shaken, looked at or even picked up.
But you know which one you will pick in a single instant.
Which one???
What聮s the name of the cereal you are going to pick?
The name??
The name of the cereal doesn聮t really matter.
It doesn聮t matter because you don聮t make a decision on which to buy based on the name or the contents or what it tastes like.
You buy based on which one has the best offer or the newest Cheap Tyus Bowser Jersey , hottest toy ?The free prize, the bonus. That聮s what you聮re after.
It聮s the buried treasure you聮ve been searching for!
Now, let聮s get back to the present. I know you are thinking ?that聮s what kids do when they pick breakfast cereal and not what my prospects do when they chose my business or my competitors.
Wrong ?The decision making process was created Cheap Maxx Williams Jersey , refined and sharpened right then in the cereal aisle all those years ago and continues to be used to this day ?you just don聮t realize it.
Your prospects pick you over your competition based NOT on how good you are.
A better mouse trap does not mean more business and if you think it does you are destined to fail.
Don聮t get us wrong, we feel having a superior, scendsational product that exceeds expectations is a MUST but it is not what gets new customers.
People are always interested in what is new, because with new Cheap Marlon Humphrey Jersey , brings possibilities, solutions and opportunity.
No one is interested in reading yesterday聮s newspaper.
You have to constantly be coming up with new stuff for your customers and prospects.
It doesn聮t have to be revolutionary changes ?little things work.
Let us go back to the cereal example. Cereal companies stimulate tons of sales just by changing the color of a marshmallow or adding a new one. They change the color of the box or put a clever game or offer attached to buying it.
It聮s so easy and so effective and so vital, but so often missed.
Do you see the opportunity in that last statement? As long as you are not in the cereal business you have a major advantage if you just do this one simple thing.
Jim and Travis are the authors of 聯The Ten Tall Tales Of Traditional Advertising That Cost You Tons?i> and their newest release Cheap Justin Tucker Jersey , 聯The Small Business Owner聮s Guide To The Galaxy: Jim & Travis聮s Super-Stellar, Out Of This World, Step-By-Step Guide To Generating Leads Cheap Terrell Suggs Jersey , Attracting Customers and Making Sales.?i> Get FREE small business marketing tips, shortcuts and secrets - RIGHT NOW - at
Thema drucken
27.02.2020 13:32
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