Transforming Problems into Sales Marketing Articles | May 19 Adam Larsson Womens Jersey , 2005 My silent fish tank was no more. Enough water had ... to make the filter gurgle. It was highly annoying and I knew I wouldn?t be at ease until it was silent again, so I filled the tank. Did I f
My silent fish tank was no more. Enough water had evaporated to make the filter gurgle. It was highly annoying and I knew I wouldn?t be at ease until it was silent again, so I filled the tank.
Did I fill it to satisfy a want or a need? Does it really matter? Probably not.
The gurgling tank was an unacceptable problem that required a solution: more water. I was able to solve the problem on my own. If it had turned out that my fish tank gurgled because my filter was broken I would have needed a new filter.
Filters Don?t Flow from My Tap Where would I get a filter? How would I decide where to shop first?
There is a pet store chain in New York City that has been advertising its business for decades. When I first moved to my current neighborhood I noticed one of their stores a couple of blocks from my home. I would go there for my new filter without hesitation. I know that they have fish tank filters Kris Russell Womens Jersey , exactly what I?d need to solve my problem.
Do your prospects know you have exactly what they need to solve their problems?
To sell more you must demonstrate to more prospects that you have just what they want. There are two ways you can work toward this goal:
·Market to a larger audience ·Improve your marketing material to attract more attention
It makes sense to do both. You can sell more by using the same marketing material to market to a larger, targeted audience. You can also increase sales by enhancing your marketing material to be noticed by more of the prospects you currently target.
Marketing to a larger audience is simple but can be quite expensive and improving your marketing material may seem like a daunting task. You can make this second task easier by knowing how to approach it.
Help Your Prospects Focus on You When your prospects encounter your marketing material they should experience the familiar feeling of looking in a mirror.
Creating a sense of familiarity for your prospects when they absorb your marketing material helps eliminate a barrier to making a sale. People are more likely to buy from someone with whom they feel familiar. When we see ourselves in a mirror we see a clear and familiar image.
You can create a sense of familiarity for your prospects by focusing your marketing material around their problems.
Problems tend to strike an emotional chord within each of us. When we have emotional reactions we tend to become more alert to our surroundings. You can take advantage of this reaction by including client problems in your marketing material. You will increase your chance of being noticed, remembered and making a sale by presenting your marketing material to someone who has recently become more alert.
·What problems do your clients have? ·What problems do you solve?
Being noticed more often is good. You will sell more. However Wayne Gretzky Womens Jersey , you will sell even more if a greater percentage of the people who notice and read your marketing material take the next step and contact you.
To be contacted by more prospects your marketing material must attract attention and also clearly demonstrate believable value.
·What value do you provide? ·Are your offers believable or too good to be true? ·How can you integrate client problems and the value you provide into your marketing material?
The answer is to use a marketing message. A marketing message is a highly specific set of words you can use to attract and demonstrate value to your prospects.
With a marketing message focused around client problems you will sell more with less effort.
What?s your marketing message?
If you are looking for a job in the UK, whether as a foreigner wishing to relocate, or as a British national Connor McDavid Womens Jersey , you may find yourself faced with having to fill in a job application form.
What is the difference between an application form and a CV?
When designing your CV, you can choose the layout and, more importantly Leon Draisaitl Womens Jersey , what to include and what not to include. For example, if you have been working for more than 10 years, it is common to include only the last 10 years experience on a CV Ryan Nugent-Hopkins Jersey , or if you have changed career, to include only the experience and training relevant to the post for which you are applying. However, in the interests of equal opportunities Oscar Klefbom Jersey , a job application form requires every applicant to fill in all of their work and educational experience.
In addition, you will usually be asked to fill in a large blank sheet of paper sometimes referred to as the supporting statement. The directions at the top of this page will ask you to explain why you are suitable for the job. In other words, you must produce a detailed piece of writing selling yourself to the company. This is something which causes panic in many applicants and unfortunately the formula for writing this isn't taught at school or university.
However Kailer Yamamoto Jersey , there is a standard approach to writing the supporting statement. First of all, read all the instructions. As well as the information at the top of each page, you will be sent guidelines on how to complete the form. You should read these very carefully and make sure that you follow them exactly. Some companies will ask you to set out the information in a precise way Mark Letestu Jersey , such as using specific headings, whereas others will allow you to use your own format.
Thema drucken
28.11.2019 07:41
Antworten
