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Utilize Features And Benefits In Your Marketing To Increase Your Bottom Line... ECommerce Articles | April 23, 2008
Features and benefits...two VERY IMPORTANT aspects in an effective sales ad or product offering. Learn how you can drastically improve your total sales by effectively utilizing features and benefits in your marketing materials!


Whenever you have a product or service that you are offering to the public, there is usually a description of the features and the benefits of the product in question. The features of the product describe exactly what the product is. The benefits of the product describe what the product does.


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To help your potential customer make an informed decision as to whether or not purchase your product it is important that both the features and the benefits be present. This is because they are both important factors that a target prospect should know in making an informed decision.


With that being mentioned, you would remember this very important slogan...


Facts tell, stories sell.


The features of the product are the facts. The facts tell you more information about the product. The benefits of the product are the stories. The stories sell you on the product. One of the biggest mistakes people who don't understand marketing make is that they use their marketing to go over all of the features of the product and don't spend enough time focusing on the benefits.


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